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Five Great Tactics for Composing Web-based Material

Written by Marcus

Wednesday, 05 January 2011 21:14

Five Great Tactics for Composing Web-based Material

The biggest thing to take from this guide is how people read on the internet. Reading from the monitor is incredibly different from reading from a book, magazine, or brochure. By understanding the differences, you place yourself in a great position to give your readers what they really want.

1. Reading from a desktop computer display screen is not easy!

Reading from a monitor tires the eyes. Individuals read 25% more slowly on the internet than they read print material. That is why, site content really needs to be 50% shorter than print.

2. Readers online scan written text

According to a study by usability specialist Jacob Nielson, 79% of visitors on the internet usually scan or gloss over text as opposed to reading in its entirety.

Highlighted words (bold or color, also hyperlinked text) and bulleted lists support scannability.

3. Readers on-line are impatient

Readers on the web are usually in a rush to obtain the information they need, and move ahead.
They don't have the patience for obscure and complex text. They do not enjoy scrolling through masses of text either.

Since you'll find countless alternate web sites on the internet, they can rapidly proceed to some other site if they don't enjoy the material collecting experience on your site.

Getting interest and retaining reader curiosity can be a challenge, particularly seeing you only have:

* 10 seconds to seize focus with your web site content material
* 55 seconds to produce an understanding of your organization or solution

To combat reader fatigue, ensure it is easy for your Users to acquire relevant details. Put the most important information at the top. Use clear and concise text.

4. Readers on-line are suspicious

Trustworthiness is a key factor in preserving reader attention on the internet.

Make use of objective language, write purposeful head lines and subheads and avoid marketing vocabulary or exaggerated statements to build trustworthiness. Cute or clever lines could mean you push the customer away from doing a purchase or completing your most wanted response.

5. Readers stay away from detail overload

In an average day, people are afflicted by information overload . They already have a large number of emails in their inbox to contend with, and several documents to read.

Therefore, certainly do not need to spend time and effort going over content which they might not find useful.

Offer your readers details in bite-size pieces which are easily digestible. Use short sentences, short paragraphs,and one idea per paragraph.

Last Updated on Friday, 07 January 2011 10:30

The Ultimate guide to Writing Content That Gets Found and Sells

Why is Content so Important?

If you have been in the website business for a while you will probably have heard the expression “content is king" and know why having fresh, well written work on your website is so important. If you are new to the game though, let me explain.

There are two sets of readers you need to impress when writing content: the human website visitor, and the search engine spider. If search engines do not like your piece then they will not rank it highly and readers and customers will never find your site.
Just as importantly, you need to ensure you impress the human beings that visit your website. If content is not written well for them then they will bounce back off your site in a flash, and ultimately your "Most Wanted Action" stats will suffer.

Getting your Content Found

Search Engines love websites that are regularly updated. By frequently publishing new content to your website, it will naturally improve its standing within search engines. Ideally you want your website to be updated once a week, and more often if possible.
Getting Ranked/Traffic

Keyword research is one of the most important things you can do to help your content rank and attract traffic to your site. The goal is to target keywords that are both highly popular (searched for) and lowly competitive. A great tool for measuring competition associated with a keyword is Market Samurai's competition analysis tool. I would recommend checking it out to save yourself time.

It is also important to acknowledge that content must be well written with the following factors considered:

Spelling mistakes

Paragraph length

General grammar

Sentence length

Contextual relevance

If the writing is below par then the likes of Google, Yahoo, and Bingo might just hold that against you and penalise your rankings.

How to make your content convert

So you have visitors visiting your website and finding your content, you now need to ensure it is encouraging people to complete your most wanted response. This might be a product sale, an email enquiry, or even a click through. There are a number of ways that webmasters can maximise the percentage of people that perform their most wanted response:

Keywords. You've worked hard on these keywords; make them stand out (bold, different font, headlines, etc.)

Clear titles. Make it painfully clear what you are going to talk about. You don't want to confuse your reader, whatever you do.

Be short and sweet. This is high school English. Don't cram as many ideas as possible into one paragraph; rather, use that paragraph to focus on only one idea. This will ensure you don't confuse the reader and will better encourage them to do what it is you want them to.

Sales language. Do you enjoy wading through a bunch of sales language to get to the meat of a story? Well, neither will your readers. Don't inflate your writing with a lot of hot air; keep it down to earth.

Although it is important not to be too sales orientated with your language, you must include call to action statements within your writing. Including such statements as "Enquire Now" or "Contact Us" will encourage your readers to do just that!